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Television · Launch
Show launch campaign
Promotional rollout and on-screen execution for a prime-time launch.
Selected work
Campaigns built to be seen.
Television launches, platform releases and brand campaigns across Kannada, Telugu, Tamil and Hindi entertainment. A selection of the work below.
01
Entertainment · Marketing
Platform release promotion
Multi-language promotional strategy and press communications.
PR · Media relations
Press & publicity
Media outreach and reputation-focused communications.
Creative · Content
Campaign narrative
Concept development and content ideation.
Integrated · Multi-platform
Cross-platform campaign
One narrative across television, digital and press.
Execution · On-ground
On-ground & on-screen delivery
Coordination from planning through to broadcast implementation.
Our expertise
Six disciplines, one campaign.
Rarely does a campaign need only one of these. Most need all of them working at the same time, in the same direction.
01
Public Relations & Strategic Communications
PR planning, media relations, press releases and reputation-focused communication.
Explore 02Creative Strategy & Content Development
Innovative concepts, campaign narratives and compelling content ideas.
Explore 03Entertainment & Television Promotions
Integrated promotional campaigns designed to build anticipation, audience engagement and visibility.
Experience with
Disney+JioStar
Explore
04
Show Marketing & Execution
From conceptualisation and planning to on-ground coordination and on-screen implementation.
Explore 05Integrated Campaigns
Multi-platform promotional strategies tailored to different audiences, languages and entertainment markets.
Explore 06Audience Engagement & Performance Insights
Campaign evaluation, audience response and performance-oriented creative thinking.
ExploreWho we are
A communications company built for entertainment.
Ayanaa Creations brings together public relations, strategic communications, creative development, entertainment marketing and integrated campaign execution — for platforms, producers and brands that need a campaign to actually land.
We work at the intersection of creativity, communication and execution — transforming ideas into campaigns that capture attention, build visibility and deliver impact.
From television show promotions and entertainment marketing to PR strategy, media relations, press communications, creative planning and on-screen execution, we approach every project with a clear vision, strategic intent and a commitment to excellence.
Our experience spans work associated with Disney+ and JioStar — two of the largest entertainment platforms in the country — alongside high-impact television, film and brand initiatives across four language markets.
We are built for the work that sits between a platform, a show and its audience: the announcement, the narrative, the press, and the execution that carries all of it.
Languages & markets
KannadaTelugu
TamilHindi
- ◆Television & entertainmentShow launches, promotions and on-screen execution.
- ◆Brand & corporateCampaign narratives built for real audience attention.
- ◆Film & platform releasesIntegrated promotion across languages and markets.
04Languages
06Core disciplines
360°Campaign delivery
Leadership
The person behind the work.
Ayanaa Creations is led from the inside of the industry — not from the outside looking in.
CBK
Chaithra BK
Strategic Account Director · Media & Communications Leader
A communications and entertainment professional with over a decade of experience across public relations, journalism, television, brand strategy and integrated campaigns, Chaithra brings together strategic thinking, creative vision and executional excellence.
Her professional journey spans leading media and entertainment organisations, including Red Chillies Entertainment, Genesis BCW / Burson BCW, Sony Entertainment and Zee TV South.
With expertise in entertainment promotions, celebrity communications, corporate PR, media relations, stakeholder management and large-scale campaign execution, she approaches every project with a clear objective: to turn creative ideas into meaningful audience engagement and measurable brand impact.
At Ayanaa Creations, her vision is to build a forward-thinking communications and entertainment company that combines strong relationships, compelling storytelling, strategic innovation and ambitious execution.
Career
Red Chillies Entertainment
Genesis BCW / Burson BCW
Sony Entertainment
Zee TV South
Every brand has a story. The right strategy makes it unforgettable.
How we work
Four moves, in order.
Understand first
Audience, language and market before a single idea is written. Most campaigns fail here, not at the creative stage.
Build the narrative
One story, told consistently across every platform. Different channels, same spine.
Execute on the ground
Planning is the easy part. Coordination, logistics and on-screen delivery are where projects are won or lost.
Measure and adjust
Audience response tells us what worked — and what to change for the next wave.
We don’t just create campaigns.
We create conversations, experiences and impact.
At Ayanaa Creations, we believe that great ideas deserve exceptional execution. Every project is an opportunity to challenge conventions, create something distinctive and deliver communication that resonates with audiences.