What this actually is
Most press coverage a brand receives is not planned. It is whatever a journalist happened to ask about that week, answered by whoever was available. That is fine until the one week when it is not.
This discipline exists to remove that luck. We agree the message before anything is written, choose who carries it, and place it where the audience already is — rather than where it is easiest to place.
A press release is the last thing we produce, not the first. If the story is not worth telling, a well-formatted release simply distributes a weak story more widely.
What you get
- Message architectureOne agreed set of lines: what the project is, why it matters, what not to say.
- Press and release draftingReleases, notes and background material written to be used, not admired.
- Media list and outreachA relevance-ranked list — not a purchased database of every outlet in the country.
- Interview coordinationBriefing, sequencing and follow-up, so one interview does not contradict the next.
- Coverage trackingA running record of what was published, where, and whether it carried the message.
- Reputation planningA standing view of the stories likely to surface, prepared before they do.
How we work
- Agree the messageTwo or three lines that survive being paraphrased. Everything else is built on this.
- Choose the messengerThe right face for the right outlet — not the most available person.
- Place, then trackOutreach runs to a date grid, and every placement is logged against the message.
Questions we get asked
Can you guarantee coverage?
No, and any agency that guarantees it is describing advertising, not public relations. What we can guarantee is that the message is agreed, the list is relevant, and the outreach happens on schedule.
Do you work with regional-language press?
Yes. Kannada, Telugu, Tamil and Hindi outlets are handled directly rather than through translated releases sent to English desks.
What platform experience does Ayanaa have?
Work on projects and campaigns associated with Disney+ and JioStar, alongside television and film promotions across four language markets.
How quickly can you start a campaign?
If the announcement is already fixed, a message architecture and a first outreach wave can be ready inside a week. Reputation work is slower by nature — it is a standing engagement, not a burst.