The brief
A new prime-time show has roughly three weeks of build before premiere. Beyond the launch date itself, the campaign has to establish the premise, the cast and the tone to an audience that has never heard of it — without the budget of a platform release.
How we approached it
- One campaign spine: a single sentence the whole campaign could be reduced to.
- Language-first creative — hooks built for Kannada and Telugu audiences, not translated from a Hindi master.
- Press and on-air promotion running on the same date grid so the message compounds instead of competing.
What we delivered
- Promotional concept and campaign narrative
- Press and media outreach plan
- On-air promo coordination
- Launch-week visibility tracking