The brief
A platform release lands across four language markets at once. A single campaign translated four ways reads as foreign in three of them. The work is to make each market feel addressed directly, while the brand stays coherent.
How we approached it
- Separate creative tracks per language market, not localisation of one asset.
- Talent and media scheduling built around regional press cycles.
- One measurement frame so results stay comparable across markets.
What we delivered
- Language-specific creative adaptation
- Platform and press coordination
- Talent and media scheduling
- Audience response reporting