The brief
Press coverage arrives whether or not it is planned. Left alone, the story gets told by whoever is loudest. The work is to decide the message, choose the messenger, and place it where the audience actually is.
How we approached it
- Message architecture agreed before any release goes out.
- Media list built for relevance rather than size.
- Interviews briefed and sequenced — not scattered.
What we delivered
- Press release drafting and distribution
- Media list building and outreach
- Interview coordination
- Coverage tracking and reporting